Skincare and beauty go hand in hand. Everybody has always placed skincare at the top of their priorities, but have we ever given it any thought? What is it that we are actually putting on the skin? Is our skin safe from it? There are too many chemical formulations in most beauty products, which are between 70 and 80 percent water. These products harm the environment in addition to being hard on our skin. So, making the right choice while choosing your skincare is the top most priority. Have you heard of waterless cosmetics? The sustainable beauty products which are chemical free and are water-less are also called Anhydrous cosmetics.
Waterless beauty is quickly becoming more noticeable throughout the world. Using a product with less water is a significant start towards making a positive contribution for the earth without affecting your day-to-day life, especially with water reserves running low and customers being more environmentally concerned than ever.
Advantages of Waterless Cosmetics
Talking about the advantages of water-free beauty, “Anhydrous cosmetics” soak more readily into the skin because of their oil liquid content which helps active ingredients reach their intended locations more quickly than water-based treatments. Products without water are more effective, potent, and most importantly they last longer and have a superior shelf life.
Currently, 90–97% of the products produced by international companies like aN-Hydra, Pinch of Color, and Loli are waterless. These cosmetics include facial serums, shampoos, conditioners, lipsticks, and more. In addition to these tiny businesses, there are large corporations that have begun to pursue sustainability and make their products more environmentally friendly. Global brand L’Oréal likewise aims to conform to a 50% decrease in water use for each final product by this year, while global brand Unilever has cut water abstraction connected to production by more than 40%. They haven’t fully stopped using water, but it’s a solid start.
Image Source: Allure
Locally, there are a few Indian brands that, in addition to international ones, are producing waterless cosmetics that are both durable and priced very affordably. Ruby’s Organic is an organic cosmetics company famous for its foundations, lipsticks, and waterless cheek creams. All of these items are oil-based, and the brand only uses jojoba and argon oil for them.
Image Source: Ruby’s Organic
Another company that specialises in waterless skincare and hair care products is Soap Square. The companies produce goods that are devoid of parabens, SLS, phthalates, and other dangerous chemicals, as well as being environmentally friendly and cruelty-free.
Image Source: Soap Square India
The Bottom Line
With the large amount of water content of beauty products and the fact that 1.8 billion people will be affected by water scarcity by 2025, switching to water-free cosmetics would be a wise first step. The environmental advantages of waterless beauty go beyond only conserving water resources; they also include a decrease in water transportation and needless packaging. Since solid, powder, and balm beauty products frequently take up less space than liquid beauty products, they can help lower carbon emissions. Check out top 5 waterless beauty brands to know more about their products.
