Doodlage
About Doodlage
Doodlage is a New-Delhi based sustainable fashion store that seeks to offer clothing items for everyone, no matter if you are petite or plus size , Doodlage has an outfit for every beauty. Doodlage gathers fabric scraps from factories that have been thrown out due to small flaws and stitches them together to make flowing skirts and sarees and other trendy apparels. All of their garments and fabrics are produced in ethical factories, and the packaging for the company is constructed without plastic.
Doodlage creates its products by “upcycling” used materials. The brand is a blend of high-end, sustainable fashion. In order to lessen the strain on the environment, Doodlage designs distinctive looks using only reusable and recycled materials.
Values
In order to be as sustainable as possible, the brand adheres to environmental requirements (such as those relating to water filtration, usage, and energy consumption) and design practices (such as upcycling).
Considering the fabric’s quality, the manufacturing process, the environment in which it is produced, and logistics. Doodlage also takes into account the design’s lifetime and informs customers about how to care for clothing, recycle, and up-cycle it.
Doodlage cooperates with artisan textile makers in India who are social enterprises and uphold the same ethical standards as they do in all of their in-house production. It also encourages artisan craft whenever possible and supports artisan handmade at every stage of our supply chain.
Certifications
Best Author Award 2016
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World's #1 Best-selling Book 2014
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NYT Best-selling Author 2013
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Products
"Do Good. Look Good."
Doodlage
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Founder Story
Kriti Tula, our very own Indian artist, born in 1988 and a graduate of the London School of Fashion, enjoys doodling, yoga, travelling, regular exercises, swimming, and striving every day to reduce her trash while living in the metropolis. Kriti Tula is the co-founder and creative director of Doodlage, a fashion brand that creates new fabric from recycled waste. After graduating from Pearl in 2010, Kriti worked for several export houses where she noticed a lot of fabric was being wasted during every stage of production, including cutting, stitching, and piece rejection. It was at this point that she had the idea to launch her own sustainable fashion brand, Doodlage, which launched in April 2012 and specialised in turning waste products into designer pieces.
She was one of a select group of people honoured for advancing the Sustainable Development Goals (SDGs) by Forbes India, and she has subsequently earned a seat on OMG, Yeh Mera India, a talent platform for Indians and their outlandish ideas that airs on History TV18.