₹3,600.00
P-Tal
Transforming Tradition Into Trend
Image Source: P-Tal
About P-Tal
Rating:
5/5
P-TAL seeks to revitalize the fading art form of the indigenous Thathera people of Jandiala Guru, Amritsar, which is home to India’s only UNESCO-listed craft form. Jandiala Guru’s Thatheras is a community of talented artisans who specialize in the conventional method of pounding copper and brass plates into traditional utensils. Jandiala Guru’s crafts colony was founded during the time of Maharaja Ranjit Singh (1883), a prominent 19th-century Sikh Monarch who encouraged skilled craftspeople from Kashmir to reside in the heartland of his empire in Punjab.
P-TAL intends to revitalize the fading craft of Thatheras across India with a three-pronged approach: artisan institutionalization, creative education and training, and access to markets using modern methodologies.
Values
1. P-TAL has already been striving to educate metalwork to the youth of today to secure the craft’s continuation. The artists did not want their kids to be subjected to the mistreatment they had endured. As a result, they kept them at bay. However, individuals as young as 25 are increasingly joining their parents.
2. Furthermore, the youth who lost their occupations during COVID-19 learned the importance of familial handicrafts. They also have greater flexibility in contemporary design and aesthetics and may even propose their own.
3. In addition to her Amritsar community, P-TAL is now working with metal smiths in Jagadhri (Haryana), Jaipur, and Indore. Each artisan has their preferences. Some people prefer to make vessels, while others prefer to make flower pots and decorative objects.
Certifications
Best Author Award 2016
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World's #1 Best-selling Book 2014
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NYT Best-selling Author 2013
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Products
₹7,600.00
₹1,950.00
Original price was: ₹6,098.00.₹5,100.00Current price is: ₹5,100.00.
Sale!
₹4,000.00
₹6,362.00
₹4,250.00
₹4,800.00
"Transforming Tradition Into Trend"
P-Tal
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Founder Story
Kirti Goel
Kirti GoelMs. Kirti Goel, the co-founder and chief designer of P-TAL, has a talent for detecting the less-noticed aspects of her surroundings, which is what distinguishes her approach to design thinking. She has demonstrated expertise in designing a young-generation artisan society brand, including procurement, grassroots building capacity, and conceptual design, as well as enhancing efficiency and productivity and facilitating advertising across numerous channels.
She was honored with the World Trade Center Award for Creativity and Influence in San Jose, California. She is a participant in the CIIE.Co (IIMA) The Craft catapult incubation program. She got experience in brand management and conservation as a result of the process.
Aditya Agrawal
Aditya AgrawalAditya Agrawal, Co-Founder, and CEO of P-TAL is a businessman with a heart for the world. He leads the organization’s brand image and development. Aditya earned his bachelor’s degree in economics from Shri Ram College of Commerce in New Delhi. He has worked on numerous social entrepreneurial initiatives in the irrigation, handicrafts, and sectors of agriculture, positively impacting tens of thousands of impoverished people.
Aditya managed a team of 50 persons in the scalability and sustainability of P-TAL as the previous Project Director at Project Virasat, Enactus SRCC. He has represented Enactus SRCC initiatives at numerous global venues such as the World Water Race in Silicon Valley, USA, as well as guiding the team to UNESCO, the World Trade Center, and the Ministry for Development of Industries and Internal Trade certification.
Gaurav Garg
Gaurav GargGaurav Garg is passionate about social upliftment and leads P-TAL’s involvement activities to maximum effect for artisans throughout India. Gaurav, who is from Punjab, wants to see people in India live longer and healthier lives, and he believes he can help by educating and equipping them about the medicinal benefits of P-TAL goods.
Gaurav, a B-Tech alumnus with a desire to learn and discover new things, has always thrived at completing even the most difficult assignments with ease. He is a strong believer in commerce with compassion and always attempts to create an effect while raising the company on a level. Gaurav, one of the foundations on which P-TAL is built, brings in a wide range of areas of expertise to ensure the organization’s and artisans’ progress. He has played a big role along with the other two founders in P-Tal’s success.
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