One of the most significant challenges facing sustainable fashion today is the high cost of sustainable materials and production processes. Sustainable materials such as organic cotton and recycled polyester are often more expensive than conventional materials, making sustainable fashion less accessible for many consumers. Another challenge is the lack of awareness among consumers about the benefits of sustainable fashion. Many consumers still prioritize fast fashion over sustainable options, perpetuating a culture of overconsumption and waste. Finally, the lack of regulation and standards in the industry can make it difficult for consumers to navigate and make informed choices. I feel Sustainlify is doing a great job at that, educating its users about real sustainable brands.